< Back to Job Listing

CRM Executive

Who We Are

OVO is Indonesia’s fastest growing and leading payments and financial services platform in Indonesia. Within 2 years, OVO has been recognised as Indonesia’s 5th unicorn and continues to win customer mindshare and heartshare through its innovations within Payments and as it accelerates its Financial Services offerings including digital lending, insurance and investments.

Anchoring on its vision and mission to be the largest Fintech platform in Indonesia through providing Indonesians with equal financial access, to date, OVO has extended its reach to be available across 115mn devices across >30 cities nationwide and is accepted across >500 retailers.

You Will

  • Assess opportunity in market & determine key impact drivers for lifecycle marketing.
  • Help prioritise initiatives for quarterly planning and resource scheduling.
  • Develop and review / modify campaign creatives for localization.
  • Determine best offers & incentives for campaigns, working with local team for incentive approval.
  • Continuously review in-market campaign performance and collaborate with regional team on optimization plans.
  • Effectively engage with and provide required info to supporting teams (data, analytics, ops) to ensure timely execution of lifecycle programs.
  • Infuse local market knowledge into campaign performance insights and optimization roadmap.
  • Timely input into operating cadence and effective engagement with regional peers, agencies.
  • Ensure quality of offers and incentives to drive campaign results.

What you need

  • Minimum of 2-4 years of experience in CRM marketing in a fast-paced and highly competitive setting. Proven track record of leadership skills and achievements.
  • Strong analytical skills partnered with a creative mind. SQL knowledge is a plus.
  • Hands on experience in campaign management tools like Braze, Clevertap, Leanplum, MoEngage, lifecycle design, experimentation techniques.
  • In-depth understanding in campaign performance measurement methods, experience in using dashboarding tools for campaign performance analysis, reporting and insight management.
  • Experience in creating creative, technical campaign briefs and project management.
  • Familiarity with personalised campaign communication channels, offer design tools.
  • Ability to understand complex concepts and work across multiple functions, teams.
  • Persistence, enthusiastic to learn new skills and have a can-do attitude.
  • Detail oriented, organised, self-starter and a great communicator.
  • Ability to adapt and work in a challenging and dynamic environment.

Please send your CV to: [email protected] with subject: Position - Full Name