Who We Are
OVO is Indonesia’s fastest growing and leading payments and financial
services platform in Indonesia. Within 2 years, OVO has been recognised as
Indonesia’s 5th unicorn and continues to win customer mindshare and
heartshare through its innovations within Payments and as it accelerates its
Financial Services offerings including digital lending, insurance and
Anchoring on its vision and mission to be the largest Fintech platform in
Indonesia through providing Indonesians with equal financial access, to
date, OVO has extended its reach to be available across 115mn devices across
>30 cities nationwide and is accepted across >500 retailers.
Assess opportunity in market & determine key impact drivers for
Help prioritise initiatives for quarterly planning and resource
- Develop and review / modify campaign creatives for localization.
Determine best offers & incentives for campaigns, working with local
team for incentive approval.
Continuously review in-market campaign performance and collaborate with
regional team on optimization plans.
Effectively engage with and provide required info to supporting teams
(data, analytics, ops) to ensure timely execution of lifecycle programs.
Infuse local market knowledge into campaign performance insights and
Timely input into operating cadence and effective engagement with regional
- Ensure quality of offers and incentives to drive campaign results.
What you need
Minimum of 2-4 years of experience in CRM marketing in a fast-paced and
highly competitive setting. Proven track record of leadership skills and
Strong analytical skills partnered with a creative mind. SQL knowledge is
Hands on experience in campaign management tools like Braze, Clevertap,
Leanplum, MoEngage, lifecycle design, experimentation techniques.
In-depth understanding in campaign performance measurement methods,
experience in using dashboarding tools for campaign performance analysis,
reporting and insight management.
Experience in creating creative, technical campaign briefs and project
Familiarity with personalised campaign communication channels, offer
Ability to understand complex concepts and work across multiple functions,
Persistence, enthusiastic to learn new skills and have a can-do attitude.
- Detail oriented, organised, self-starter and a great communicator.
- Ability to adapt and work in a challenging and dynamic environment.
Please send your CV to: [email protected] with subject: Position - Full Name